Domenica, 21 Ottobre 2018
ROME

New anti-smoking law seeks to rid packages of brand names

English
© ANSA

(ANSA) - Rome, August 16 - A new anti-smoking law making its
way through Italy's parliament could lead to the adoption of
"anonymous" packaging as in Australia, which makes the maker's
brand less visible, according to Ignazio Marino, one of the
bill's sponsors.
Marino, from the center-left PD (Democratic Party), together
with Antonio Tomassini, of the center-right PDL (People of
Freedom party), has been pushing for the law's adoption since
2010.
Marino said Italy should follow Australia's lead in adopting
anonymous packaging as a way especially to discourage younger
smokers.
Among other measures, the new law, if adopted, would
prohibit cigarette sales to anyone under 18.
There are 12 million smokers in Italy, Marino said, of whom
some 23% are adolescent.
"It's proven that those who start smoking earliest are those
that have the hardest time quitting," he said.

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