Mercoledì, 19 Settembre 2018

Barilla in pasta push to beat the recession


(ANSA) - Parma, August 31 - Historic Italian food company
Barilla is to respond to the global economic downturn by
focusing on its core business of producing pasta, the Wall
Street Journal reported on Thursday.
Strategies include launching a chain of own-brand pasta
restaurants in the US, where "there is undoubtedly potential for
expansion" according to company chairman Guido Barilla.
In 2011 Americans ate an average of 19.4 pounds of pasta
each compared to 57.3 pounds for Italians, the paper said.
The restaurant launch is expected to start with a pilot
eatery that is due to open by the end of next year.
The company based in Parma is also selling off non-core
assets such as certain bakery products and is to use the extra
funds to expand its pasta and pasta-related business including
ready-made sauces and meals.
In 2011 Barilla had an overall revenue of 3.9 billion euros,
of which 365 million euros was generated in the US.

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