Sabato, 20 Ottobre 2018

Bono, wife and Diesel launch new line 'made in Africa'


Roma, November 16 - U2 lead singer Bono Vox
together with his wife Ali Hewson and Veneto-based Diesel owner
Renzo Rosso said on Friday that they will be launching a line of
jeans 100% made in Africa.
The line of jeans will be produced under the label
Edun+Diesel and sold in Diesel outlets across the globe.
The trio announced the project at the IHT Luxury
Conference 2012 in Rome and said that the first jeans will be
ready to hit the shelves by February.
"When we first spoke about it, I thought oh no, another
solidarity project. Instead, this is business," said Bono at the

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