Domenica, 23 Settembre 2018
VENICE

Diesel owner Renzo Rosso to restore Venice's Rialto Bridge

English
© ANSA

Venice, December 13 - Public works officials in
Venice said on Thursday that restoration of the Rialto Bridge
that crosses the city's Grand Canal will be carried out by Otb,
a company headed by Renzo Rosso, founder and owner of the Diesel
clothing brand.
Rosso, whose company is based in the Veneto region, has
long been rumored as an eager donor to restore the 400-year-old
landmark.
The complete restoration will cost five million euros and
is expected to take 18 months.
Rosso's Otb was the only bidder for the works needed to
preserve the World Heritage Site.
An estimated 20 million tourists trample Venice's ancient
pavement every year, inevitably taking a toll on the Rialto
Bridge, a city icon that for centuries was the only foot passage
from one side of the Grand Canal to the other.
Last year a column on the bridge's railing collapsed, and
some of the marble steps have begun to crack, one of which was
dislodged last summer, closing down part of the bridge.
Calls for donors have become increasingly common as city
budgets have been cut amid Italy's economic crisis.
Last year Diego Della Valle, the founder of the luxury
leather goods brand Tod's, announced he was investing over 25
million euros in the three-year restoration of Rome's Colosseum,
enlisting further help from the Italian business community to
bankroll restoration and conservation plans elsewhere in the
country in the absence of government support.
The most visible example is French luxury-fashion mogul
Francois Pinault, owner of such lines as Gucci, Balenciaga and
Stella McCartney.
Pinault made a splash in the Venice lagoon with the
purchase of Palazzo Grassi, followed by the acquisition and
restoration of the landmark Punta della Dogana, both of which
house his personal art collection as well as featuring major
exhibitions.
Other fashion labels restoring sites in Venice include
Bulgari, Replay and Palazzetti, in addition to Prada and
Benetton who have recently bought palaces on the Grand Canal for
private use.

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