Martedì, 25 Settembre 2018

Chianti gets a new name for Chinese market


Florence, December 20 - Tuscany's world-famous
wine Chianti has had a name change for the Chinese market,
President of the Consorzio Vino Chianti Giovanni Busi said on
"To avoid mistakes or fraud we decided to register the
trademark in China with a Chinese name," Busi said.
Starting last week the Chinese character reading 'Kang Di'
in Mandarin, meaning 'health to the emperor', became the name
that will grace the bottles of Chianti ready to line the shelves
for local consumers.
"This idea was born after we realized that Chianti labels
in Chinese often showed up with very different translations and
were causing confusion among consumers," Busi said.

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