Martedì, 23 Ottobre 2018

Italian cinema records negative performance in 2012


Rome, January 15 - The film industry in
recession-hit Italy saw a drop in admissions and revenue in 2012
according to data provided by statistics agency Cinetel and
presented Tuesday.
Ticket sales were down 10% over 2011 while box office
takings fell by 8% over the same period.
However admissions in the last five months of the year were
up 3.2% over the same period in 2011, raising hopes of a
possible recovery.
The market share taken by Italian films and co-productions
stood at 26.5% in 2012, compared to 37.6% the year before.
Possible solutions to the downturn include providing
incentives for cinema attendance in the summer months and
introducing 3 euro tickets in the first half of May, sector
organisations said.

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