Sabato, 22 Settembre 2018

Rumored McDonald's opening in Urbino causes controversy


Urbino, January 22 - The possible opening of a
McDonald's fast-food restaurant in the historic center of Urbino
is stirring up lots of controversy in this Italian town.
While not yet official, rumor has it that the golden arches
will soon be opening a location on the city's Piazza Duomo, a
few meters from the historic Palazzo Ducale.
While some local officials have howled in disgust at the
prospects of burghers and fries being made and sold in the city
center, others - notably the owner of the building which might
host the restaurant - are more interested in the economic
In a somewhat ironic twist, the location of the future
McDonald's - until recently a branch office of a bank - is owned
by the church.
McDonald's has already successfully found home in other
elite, historic Italian locations, like Rome's Piazza di Spagna
and near Florence's Santa Maria Novella church.
While realizing the potential economic benefits a
McDonald's restaurant could bring to the city, Federico
Scaramucci, the president of the city government's culture,
tourism and productive activities office, says: "Urbino is an
international city whose architectural, cultural and artistic
characteristics have made its inclusion (UNESCO's) list of world
heritage cities possible... The presence of a McDonald's in the
center would be inappropriate. There are many other suitable

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