Venerdì, 21 Settembre 2018

Lavazza unveils big 'Espression' espresso push in U.K.


London, January 29 - Italian coffeemaker Lavazza, a
standard-bearer for espresso, is preparing to do battle in the
UK with international giants like Seattle, US-based Starbucks.
The family-controlled company, based in Trieste, is
planning to open up to 400 coffee shops in the UK over the next
10 years, a clear sign that it sees international expansion as
one of its main future growth drivers.
In a statement Tuesday afternoon, the company said it was
opening 50 new locations over the next two years.
Currently Lavazza has only one shop in the UK, at the
Trafford Centre in Manchester, as well as a concession in
London's Harrods.
Over the coming months five "Lavazza Espression" locations
are scheduled to open: one each in Derby, Leeds, Newbury and two
in London.
Plans call for opening a further 50 over the next two years
and up to 400 over the next 10 years.
In the statement, Lavazza said that - following the
guidelines of the company's 2013-2015 strategic plan, presented
in December - the coffee shop business development plan will
focus on indirect management deals, including master agreements
and concessions with specialized operators.
The Italian coffee powerhouse won't manage the locations
but will supply the coffee and will partner with local
management in developing the retail concept, including selecting
food and training staff.
The company said it had partnered with Catalyst Retail
Limited for its launch into the UK.
Among other responsibilities, Catalyst will be charged with
selecting locations for the "Lavazza Espression" cafe's.

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