Lunedì, 22 Ottobre 2018

Campari buys US distribution rights for Jamaican rum


Milan, February 15 - Italian drinks giant Campari
said Friday it had bought the US distribution rights for popular
Jamaican rum Appleton from the Kobrand Corporation.
Appleton, in addition to the Wray & Nephew and Coruba Rum
brands, was acquired by the Campari group in December as part of
the company's purchase of the Jamaican company Lascelles
deMercado & Co. Limited.
Campari agreed to pay $20 million to Kobrand for the
buy-back of the Appleton Rum portfolio distribution rights in
the US.

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