Venerdì, 19 Ottobre 2018
ROME

Ferrari is world's 'most powerful' brand, says brand finance

English
© ANSA

Rome, February 18 - Apple and Samsung have the most
valuable brands in the world, but the most ''powerful'' or
''recognizable'' brand is Ferrari's rearing horse, according to
a study released on Monday by the brand valuation consultancy
Brand Finance.
Brand Finance underlined that Ferrari's brand impact
surpassed giants like Google, Coca-Cola, PricewaterhouseCoopers
and Hermes, despite the sports car maker's far smaller size.

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