Venerdì, 21 Settembre 2018

IKEA and Marriott join together for European hotel chain


Milan, Marche 5 - Swedish home furnishing giant
IKEA will be linking arms with Marriott International to roll
out a chain of low-cost hotels throughout Europe, the president
of Marriott Europe, Amy McPherson, said on Tuesday.
The hotel chain named Moxy will open 50 venues over the
next five years for a total investment of 500 million dollars.
According to an article in the Wall Street Journal on
Tuesday, rooms will not have the typical IKEA look that the
furniture retailer is known for. Instead, the development will
use new construction techniques to contain costs.
The first hotel will swing open its doors in the city of
Milan by 2014, McPherson said.
Within 10 years the Moxy chain is expected to expand to 150
hotels around Europe.

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