Lunedì, 22 Ottobre 2018

Funds earmarked to give 17 cultural institutions new touch


(By Kate Carlisle)
Rome, March 20 - Italy's Ministry of Culture
(MiBAC) said this week that nearly one million euros have been
earmarked to inject a touch of new life into 17 of the country's
museums, galleries and archaeological sites.
Despite budget cuts, the ministry says that 936,712 euros
in funds will be used to update captions, create itineraries,
boost marketing and communications.
A total of 60 projects were submitted by publicly-funded
institutions, 49 those deemed eligible by the committee chaired
by Marisa Dalai Emiliani.
Seventeen projects made the cut with budgets ranging from
the lowest of 14,800 euros to the highest of 72,000.
From smart and iPhone applications to narrated
itineraries, the overwhelming call is for interactive technology
and multimedia solutions.
In the north-western region of Piedmont, archeology will
be transformed through storytelling and multimedia for the
2nd-century BC site of Libarna.
Once an important Roman city situated on the 'Via
Postumia', the Libarna settlement will be brought back to life
by the Brera Art Gallery, that will create a website and social
forum to engage those who cannot access the site.
Rome's Luigi Pigorini National Museum of Prehistory and
Ethnography (Museo Nazionale Preistorico Etnografico 'Luigi
Pigorini') is tapping into tablet technology with a 72,000-euro
grant especially aimed at engaging special categories of
visitors - young students, migrants and those with disabilities.
The permanent collection will tech-up access to the
museum's multidisciplinary method of cultural comparison and
promotion of cross-cultural understanding, historical knowledge
and the respect for cultural diversities.
Equally multimedia in its approach, Parma's Palazzo
Pilotta has been given financing of 59,655 euros to design an
interactive portal and open social media accounts.
However, the archeological museum in the Emilian city of
Parma will not leave out good old fashioned printed materials.
Alongside its new, sleek touch screens and illuminated captions,
paper brochures in different languages will be made available to
the public.
In Rome, the Galleria Nazionale d'Arte Moderna (GNAM)
seized on 72,000 euros for more accessible and well-lit paths
throughout the museum with its collection of neo-classical and
modernist art.
Designed by the architect Cesare Bazzani in 1881, it has
the largest collection of modern art in Italy with over 5,000
paintings and sculptures.

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