Mercoledì, 17 Ottobre 2018
ROME

McDonald's prices lowered in Italy to help with 'crisis'

English
© ANSA

Rome, April 2 - US fast-food giant McDonald's said
on Tuesday that it is lowering the price of its popular
hamburger in Italy because of the country's economic crisis.
McDonald's has dropped the cost of its flagship product to
90 cents, "below the one-euro threshold and the lowest it has
been since 2004," the American food group said.
"In difficult times like the one Italy is going through
now, the company has decided to offer a very concrete sign of
its closeness to consumers," says the fast-food chain.
The signature sandwich is the company's second best-seller
after the Big Mac and will cost less than a cup of coffee,
"without changing its recipe or quality," McDonald's said.

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