Lunedì, 24 Settembre 2018
MILAN

Italy's Moleskine performs well on stock-market debut

English
© ANSA

Milan, April 3 - Famous Italian notebook-maker
Moleskine performed well on its debut on the Milan stock
exchange in early trading on Wednesday, gaining 2.6%.
The company says its notebook is 'the heir and successor'
to the sort used by Vincent van Gogh, Pablo Picasso and Ernest
Hemingway.
The hardy pocket-sized notebooks, which have a tough
cardboard cover with an elastic band to kept them closed, became
scarce in the 1980s after the small French bookbinder that
traditionally supplied them went out of business.
But a slightly larger Milanese publisher brought them back
to life in 1997 and the firm has gone from strength to strength
ever since.
The name Moleskine was coined by the English novelist and
travel writer Bruce Chatwin, who repeatedly complained when the
traditional models became hard to find and started buying up all
the notebooks he could find before his death in 1989.
The globe-trotting Chatwin famously said he would rather
lose his passport than the little black oilskin notebooks on
which he'd taken to jotting down his thoughts.

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