Sabato, 20 Ottobre 2018

Granarium promises zero-kilometre bread products


(By Sandra Cordon)

Bevagna, April 8 - From the field right onto the
table, family-owned Granarium says it is committed to producing
bread the old-fashioned way.
That means the Lucarelli family, working in the green heart
of central Umbria, controls every step of the food production
process: from planting to harvesting the grain, grinding it,
baking it, and even selling it.
Their company, Granarium, is serious about the
"zero-kilometre" production method - every step of the process
occurs right on the farm - the way grandpa would have done it.
It has to be, for there really is no other alternative for
a small farmer to remain financially viable and independent,
says Gian Piero Lucarelli, who founded Granarium on the family
farm with his sister Patrizia less than one year ago.
Their philosophy also offers real benefits to the consumer,
who can buy flour, bread or other bakery products from Granarium
and know everything about its origins, he adds.
"Our goal is to offer the consumer a product of high
quality, in absolute transparency of all stages of the supply
chain," Lucarelli told ANSA at his small, clean plant located a
few kilometres outside the town of Bevagna.
"A chain that is shortened by connecting the consumer with
the earth...because this is my idea of where it all started".
The Lucarelli siblings, whose company motto is "Where grain
becomes bread", are so enthusiastic about their operation that
they offer public tours of the facility, located next to the
family home.
Granarium's small retail shop is open to the back
production facility, so customers can see every step, including
the point where the grain is ground into flour using two
massive, 1929-era millstones made of natural stone.
That distinction is important because most "stones" used
today for grinding grain into flour are artificial, rather than
made of real stone, and as a result, these can heat up during
the grinding process, tainting the flour with a scorched odour.
The grain also passes through various cleaners, sifters,
humidifiers and other stages in the process of becoming flour
and being consumed.
No chemicals or preservatives are added to the grain during
this process, say the Lucarellis, sticking to their philosophy
of creating a product that grandpa would have recognized.
Shaped by hand, the dough rests in rising trays until it is
ready to be baked in a wood-fired oven fuelled by beech to get
the best heat and aroma into the product.
Small sacks of fresh flour, from white to whole-wheat, are
available as well as breads of all types, focaccia, ready-to-go
pizza, sweet cakes, biscotti, and even gift packages.
Besides being sold on-site, Granarium products are also
available at regional farmers' markets.
Out back, three tall green silos contained the grains
harvested by the Lucarellis from 15 hectares of land where they
also produce lentils and chickpeas that are available for sale
in the Granarium retail store.

© Riproduzione riservata

* Campi obbligatori

Immagine non superiore a 5Mb (Formati permessi: JPG, JPEG, PNG)
Video non superiore a 10Mb (Formati permessi: MP4, MOV, M4V)


Accedi con il tuo account Facebook

Login con

Login con Facebook
  • Seguici su