Lunedì, 15 Ottobre 2018

ANSA photo show in New York, Washington fetes Piedmont


(By Sandra Cordon)
Turin, May 10 - Highlights of the culture, history,
and natural beauty of the northwestern Piedmont region will be
on display in Washington and New York in May and June as part of
a photographic tour of the Italy.
The exhibition 'Tour Around Italy' is sponsored by the
Ministry of Foreign Affairs, the Italian Embassy in the United
States, and the Milan Expo 2015 committee, and was created by
the ANSA news agency to better explain and promote Italy abroad.
In fact, the photographic exhibit is part of the wider
initiative: '2013 - Year of Italian Culture in the United
States', which is designed to boost awareness throughout the US
of all that Italy has to offer.
The Year of Italian Culture involves more than 180 events
curated by the Italian embassy in Washington and by Italian
consulates and cultural institutes in more than 40 US cities.
And part of that initiative, organizers say, is focusing
the spotlight on regions and events that are not always
prominent on the conventional tourist circuit which too often
includes only the most popular cities of Rome, Florence and
Piedmont officials say that their region is certainly one
such example.
Although it has numerous attractions, including its popular
capital Turin, which hosted the 2006 Winter Olympics, local
officials say Piedmont's attributes are sometimes overlooked.
They are counting on this exhibition to help change that.
The collection of photographs, representing various regions
of Italy, focuses on six key themes, including local
handicrafts, food specialties, fashion and style, important art,
and Italian initiatives and excellence in the field of science
and research.
The intended audience for the exhibition, which will begin
in Washington on Saturday at the Italian Embassy, includes the
Italian community in the US and Italian-American associations
operating in the area, organizers say.
The same photographic exhibition will also be presented at
the Italian Institute for Foreign Trade (ICE) headquarters in
New York, beginning May 14.
Other agencies involved in the Piedmont element of the
project, including Unioncamere Piemonte, hope to boost the
region's international profile for visitors as well as investors
who may be interested in finding new opportunities in the
"The internationalization of our region should be supported
with projects and actions to reinforce the presence of
Piedmontese companies in foreign markets," said Ferruccio
Dardanello, president of Unioncamere Piemonte.
His organization represents eight chambers of commerce
which account for companies employing more than 1.5 million
workers in the Piedmont region.
The exhibition will demonstrate not only the beauty,
traditions, impressive foods and wines of the region, but also
its industrial expertise and impressive future, added
The photos in the exhibition will be published in book
form, to help illustrate 150 years of Piedmont's history with an
eye to the future.
Added regional President Roberto Cota: "Based on what we
were yesterday, and showing where we are today, this exhibition
will be an excellent tool to make everyone understand what we
want to be tomorrow".
A free Apple Store iPad app has also been created around
the exhibition, allowing virtual visits.

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