Venerdì, 19 Ottobre 2018
NEW YORK

ANSA's 'Tour around Italy' photo show lands in New York

English
© ANSA

(By Ugo Caltagirone)
New York, May 16 - Conveying Italy beyond
stereotypes, with images that speak of a country with gorgeous
landscapes, of an immense artistic and cultural patrimony, but
also oriented toward the future, at the vanguard of the most
cutting-edge sectors.
This is the aim of the "Tour Around Italy", ANSA's
travelling photography exhibit that - after a successful debut
at the Italian embassy in Washington - has been launched in New
York City at the prestigious Italian Institute for Foreign
Trade (ICE) headquarters on the Upper East Side of Manhattan.
"It is right to show an image of Italy that looks to the
future. And looking at these photos we are truly in the future,"
underlined the Italian consul in New York City, Natalia
Quintavalle, taking the floor during the exhibition opening, in
front of an audience packed with journalists as well as Italian
business and institutional representatives in the United States.
"Beautiful pieces by Piero della Francesca are shown at the
Frick Collection," the consul reminded the audience. She said
they highlight "an inheritance from the past that transmits a
message for the future: the two faces of Italy".
Faces appreciated by the many Italian and foreign visitors
who already enjoyed the magnificent images taken from ANSA's
photographic archives.
"It is not an accident that the exhibit begins with images
related to science and high tech," explained the executive
director of ICE in the United States, Pier Paolo Celeste,
underlining the necessity of sending a different, new message
abroad about our country.
"Creativity in Italy is not limited to fashion and luxury
products. It also regards our technology, a field in which Italy
plays an extremely important role in the world".
The section dedicated to science and technology - including
a beautiful photo of Marine One, the US presidential helicopter
made by Italy's Agusta Westland - is the first of six that make
up the exhibition.
The other sections are art and culture; style, fashion,
design; wine and food; clean energy; travel and leisure.
Each section is introduced in the words of a spokesperson
par excellence, like star-architect Massimilliano Fuksas or
celebrity-artist Michelangelo Pistoletto.
"The exhibit aims to show the less well known Italy,
proposing signature artistic, cultural, wine and culinary
itineraries throughout Italy's regions," said Gabriella Campi,
director of international marketing and sales for ANSA.
"Itineraries less well known to the general public but of
equal international significance. This is to depict a country
that is evolving but always maintains tight contact with its
territory and its peculiarities," Campi added.
The event at ICE in New York will be open to the public
until June 2, which is Festa della Repubblica, an Italian
holiday celebrating the formation of the country's republican
government in 1946.
In a few days, it will be possible to download an
exhibition application from the AppStore.

© Riproduzione riservata

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