Martedì, 25 Settembre 2018

Italian newspapers fighting for survival


(By Elisa Cecchi)
Rome, June 5 - Italian newspapers are in a struggle
for survival amid waning sales at the stand and competition from
digital media.
Sales of dailies have fallen by one million copies over the
past five years, according to a study on the Italian press
released Wednesday by Fieg, Italy's federation of newspaper and
magazine publishers.
The report noted that daily newspaper sales dropped 6.6% in
2012 and 22% over the past five years.
Though the Italian newspaper sector has consistently posted
negative results for the past five years, 2012 was the first
year during which a drop in readership was also recorded.
Fieg's five-year analysis on the sector also highlighted
that 2012 was the worst for advertising in two decades.
Advertising dropped 14.3% from 2011 to under eight billion
Data on the first quarter of 2013 showed the crisis is
worsening, Fieg said.
Fieg President Giulio Anselmi, who is also the chairman of
ANSA, on Wednesday called for a "radical reform" of the Italian
press based on the combination between print and web "to
prevent the expansion of new media from threatening traditional
He also called on decision-makers to redefine incentives in
order to support the sector.
Overall, the report blamed the sector's dire prospects on
the economic crisis, technological evolution which promoted the
web - online media outlets were alone in posting growth revenues
and a 5.3% hike in advertising - and structural limits including
The positive results posted by online media outlets were
however insufficient in countering the sector's drop in
revenues, advertising, sold copies and, for the first time,
Daily newspaper publishers recorded a 9% drop in revenues
while revenues from magazines fell by 9.5% in 2012.
Daily newspaper sales have been shrinking since 2001, with
the sole exception of 2006, and the situation has worsened since
the beginning of the crisis in 2008, Fieg noted.
If in 2012 sales dropped 6.6% - from 4,272 to 3,990 million
copies - a 22% decrease has been registered since 2007 with
1,150 copies lost.
Weeklies also lost 6.4% of copies - from 10,928 to 10,225
million - while monthlies registered an 8.9% drop - from 10,448
to 9,515 million.
According to the latest survey by Audipress, which carries
out polls on the publishing sector, there are 21.005 million
daily-newspaper readers, with a 14.8% drop registered in 2012.

(photo: Fieg President Giulio Anselmi)

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