Domenica, 23 Settembre 2018

Milan passes measures to regulate sexist, violent ads


Milan, June 28 - The city of Milan on Friday
passed measures aimed regulating sexist and discriminatory
advertising displayed in government buildings.
The same regulations will be applied to adverts placed in
building belonging to joint-stock companies in which the
municipality has a stake.
The local councillors outlined the types of messages which
they define as unacceptable towards women.
Images that represent or incite physical or moral violence,
vulgar or indecent images, discriminatory or degrading images
using stereotypes to place women in an unequal or lower status
compared to men, degrading images of the body, as well as
cultural and social prejudices based on discrimination related
to ethnicity, sexual preferences, or religious beliefs will all
be banned from city government buildings.
''These measures are aimed at promoting respect for the
individual'', said Milan Deputy Mayor Ada Lucia De Cesaris.
''Censorship is not the goal. The aim is to avoid debasing
women's bodies and images for futile economic motives,'' De
Cesaris said.

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