Sabato, 22 Settembre 2018

Parmigiano-Reggiano sales jump 50% in U.S.


Reggio Emilia, July 9 - Sales of Italy's iconic
Parmigiano-Reggiano cheese have jumped by 50% in the past five
years in the United States amid surging interest across North
America, producers say.
However, the greater interest also means more counterfeit
products are hitting markets and food shows, as criminals try to
cash in on the rising interest.
One case involves sales at New York's prestigious Summer
Fancy Food Show in New York, which boasts more than 20,000
visitors, 180,000 products and 2,400 exhibitors from more than
80 countries around the world.
The Consorzio del Formaggio Parmigiano Reggiano discovered
three cases of fraud there - cheese that was not authentically
produced and certified.
Protecting the brand is crucial to the organization, says
chairman Riccardo Deserti.
Last year, exports of Parmigiano cheese totalled 7,200
tons, a jump of 6.1% compared to 2011.
"Today, Americans spend almost $150 million a year to buy
Parmigiano-Reggiano, thanks to a consolidated and well-designed
image of our product".

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