Domenica, 21 Ottobre 2018
MILAN

Coffee giants Illy and Kimbo unite to challenge Nespresso

English
© ANSA

Milan, July 10 - The battle of the coffee capsules
has begun.
Kimbo and Illy have announced an alliance to challenge the
dominance of the encapsulated-coffee market by Nespresso and
Lavazza.
The stakes are high: coffee is popular in Italy and demand
for machines that produce it quickly and easily is rising.
Market growth in coffee capsules is averaging 22% per year,
says Simone Cavallo, general manager of Kimbo, which wants to
win "an important share" of that capsule market.
The idea is to have manufacturer Indesit produce a coffee
maker that can accept capsules from either Illy or Kimbo.

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