Lunedì, 15 Ottobre 2018

M5S plans 'assault on television'


Rome, September 11 - Beppe Grillo's
anti-establishment 5-Star Movement (M5S) announced a new
operation Wednesday dubbed an "assault on television".
The communications strategy is designed to give the party a
higher public profile by taking advantage of television as a
platform for expression.
The launch of the new strategy will be significant: several
party officials were fanning out for TV appearances on
high-profile political programs during prime viewing times
Wednesday evening.
For example, Luigi Di Maio, vice-president of the Lower
House, will face off against a political opponent on the
influential television program "Otto e mezzo" on the LA7 TV
As well, two M5S senators, Vito Crimi and Nicola Morra,
will be guests on other talk shows, one on LA7 and the other on
Such appearances would have once flown in the face of a ban
imposed by Grillo on M5S representatives appearing on television
talk shows.
The ban was imposed at a time when several party members
were accusing Grillo, a former comedian, of imposing too tight
of control on the party.
Grillo, an outspoken opponent of the traditional Italian
press, last year issued a media-wide ban on his party
Grillo has also accused both State-owned television network
RAI3 and a channel owned by ex-premier Silvio Berlusconi as
being among the most politically biased stations in Italy.
Earlier this year, he said that in an unofficial survey, he
found that the most biased television news coverage was found at
several Berlusconi-owned stations including TG4, as well as
The new communications strategy was reportedly very
controversial within the party, which has been critical of
mainstream media and has relied extensively on its founder and
leader Grillo and his blog to get the party message out of the
But elected parliamentarians in the M5S, many of whom had
no public profile or previous media experience before last
February's election, reportedly were strong advocates for a
higher TV profile.
After numerous meetings at the party's communications
centre in Milan, M5S co-founder Gianroberto Casaleggio finally
gave his approval to the new strategy.

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