Sabato, 25 Maggio 2019
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Barilla president says won't ever use gay families in ads


Rome, September 26 - The president of Barilla, the
world's biggest pasta maker, said Thursday he would never make
ads that portrayed gay families.
"I would never make a spot with a homosexual family. Not
out of a lack of respect but because I don't see it like they
do. (My idea of) family is a classic family where the woman has
a fundamental role," said Guido Barilla on Italian radio program
La Zanzara.
"We have a different concept with regard to the gay family.
For us, the concept of the sacred family remains a fundamental
value of the company".
Show hosts responded that gay people also eat pasta.
"That's fine if they like our pasta and our communication,
they can eat them. Otherwise they can eat another pasta. You
can't always please everyone," said Barilla, one of three
brothers who control the privately held company.
"I respect everyone who does what they want to do without
bothering others. I'm also in favor of gay marriage. But not
adoption in gay families.
"As a father of multiple children, I believe it's very hard
to raise kids in a same-sex couple".

(photo: Guido Barilla, left, with two brothers)

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