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Home English MAXXI set to reach out and excite in 2015
ROME

MAXXI set to reach out and excite in 2015

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Rome, April 10 - Rome's National Museum of 21st
Century Arts (MAXXI) has announced a 2015 line up of
international exhibitions, free entry and price reductions,
interactive educational programming and collection outreach.
According to MAXXI Foundation President Giovanna Melandri,
the museum enriched its collection last year, and intends to
reach out to a wider potential audience through new programming
and ticket offerings.
Beginning on May 2, general entries will be slashed by one
euro to 10 euros a ticket, while people aged under 30 will get
in for eight euros.
The new MAXXI ticketing plan also includes free entrance to
the permanent collection as well as temporary exhibitions,
Tuesdays through Fridays for art and architecture students and
researchers.
As well, its new free entry to the permanent collection for
all visitors Tuesdays through Fridays kicks off October 10.
The scheduling is set to coincide with the Day of
Contemporary Art, a major annual event promoted by the
Association of Italian Museums of Contemporary Art (AMACI).
On that day, participating museums and art venues open
their doors free of charge to present new artists and ideas
through shows, workshops, events and conferences in a bid to
draw a wider public.
As a part of its strategy going forward the museum also
aims to bolster its collection by encouraging artists in
programmed exhibitions to produce site-specific work to be
funded by public and private donors.
It will also continue its relationship with the annual
six-week performance and site-specific art RomaEuropa festival
by hosting performances.
Additionally, the museum reaches out to young artists and
architects through the Young Architects Program (YAP), an annual
collaboration between New York's Museum of Modern Art (MoMA) and
MoMA PS1 that fosters innovative design research and promotes
emerging talent.
Also this year, the museum will host two special projects.
One is an exhibition titled Food, From The Spoon to the
Mouth and is designed to overlap with the food-themed Milan Expo
2015 world's fair kicking off May 1 for six months.
The other is Istanbul: Passion, Joy and Fury, the second in
a three-part series focusing on the Middle East - a part of the
world that is a keystone of its programming, according to museum
officials.
MAXXI intends to act as an "artistic research outpost for
the Middle East and the Mediterranean basin", Melandri said,
adding that the institution believes in an international outlook
and investing in young artists as key elements of its
programming.
As well, it will continue to collaborate with Italian and
international museums, sending its own shows out on the road as
much as possible.
Its current show Bellissima: Italy and High Fashion
1945-1968 will travel on to Belgium and the United States,
Melandri said.
"MAXXI is investing in culture, research, and the next
generation," Executive Director Francesco Spano said.
"For our community, these represent things that must be
supported," he said.

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